In spite of the many described benefits of Bitcoin companies mentioned only one major category of PU: international remittance. The data did not yield strong PU in investing; anonymity and innovation which currently are novel ideas but not central to the usefulness of Bitcoin business.
The ease of making international transactions, the minimal transaction charge, along with the absence of foreign exchange rate was well stated in company interviews and also in questionnaires with over 75% of Bitcoin users replying that the PU to “make/receive payments” is “strong reason” or “major reason” for Bitcoin use. A standard multiple regression test has shown that 30.8% of the individuals’ level of trust in Bitcoin can be explained by these internal factors. The using the ANOVA confirms PU has the highest and a statistically significant beta of 0.467, p<0.00.
Companies involved in making Bitcoin investments can be seen as the purest utilizers of PU with exchanges and money movements at a lower cost than traditional methods thus retaining a larger proportion of wealth.
The PU however is not directly controlled by companies; it would be analogous to business owners having control of the usefulness of the British pound. This is perhaps the reason why PU and not PEOU correlate with intent to use. It is the fundamental characteristics of Bitcoin that attract both businesses and individual users alike.
Be as it may, the user questionnaire responses have shown that PEOU has a high incidence of overlap, R=0.617 indicating a strong relationship between PEOU and PU thus opening an avenue for businesses to influence intent of use of Bitcoin.
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The New Exchange 