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Companies’ Perspective

Introduction

Qualitative research was used to investigate eight companies’ perspective of Bitcoin. This chapter is concerned with collecting and decoding the rich tapestry of companies’ utilisation and perception of Bitcoin how they themselves perceive usefulness (PU) and perceived ease of use (PEOU) along with how they plan to increase customer offerings and value propositions.

Next Section: https://jl00282.wordpress.com/dissertation-part-2/companies-perspective/qualitative-methodology/


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