James Lee is a MBA graduate from the University of Surrey, UK. As a student athlete he has represented the university in the sport of boxing in the welter-weight category. As a natural leader and passionate about communications James was elected the MBA President by his fellow classmates.
Enthralled by the rich future possibilities of the e-currency, Bitcoin and in-line with his experience in the banking sector James’ research was finalised into a dissertation titled: A Company versus Customer Perspective on Bitcoin. By drawing together new techniques and principles learnt in: Strategic Management; Project Management; and Marketing Management James was able to complete the dissertation with creative use of infographics in his research analysis. In response to the overwhelming interest for his research expressed by his on-line classmates at Coursera.org along with the lack of academically published articles on scholar.google.com James has decided to make his findings available to everyone on-line and to continue exploring the business implications of the e-currency through this website.
The New Exchange 