In a recent discussion with the CEO of Greenbank, D. Wettreich I witnessed the opinions of a chief that recognised the external environment but discounted its dynamism. The unwavering stance that “Bitcoin is here to stay” is also evident in the way Mr Wettreich prescribes 2 factors that are “always a recipe for success” and the refusal to separate Bitcoin from its ideology.
Conversely, I highlighted the “second-mover-advantage” of an easier-to-use, less-tainted, and more regulated crypto-currency based on my own dissertation research of 108 companies and users (found in the pages of this website). Speaking about Porter’s 5 market forces model and the hold traditional banks have on “complimentary/ substitute products” I urged him to consider the brand-value (perception of security) and current market penetration (reach) that traditional banks have. Thus a strong position to contend with Bitcoin’s current market standing… that according to Mr. Wettreich “is here to stay”.
Judge for yourself, click for hi-res:
Any update of this conversation will be duly added in the comments section..
The New Exchange 
In response D. Wettreich (CEO at GreenBank Capital Inc) writes:
Bitcoin is a threat to banks and to government control over the movement of money. Expect to see more regulation in the USA and in China. However that will not stop the viral spread of this alternative to fiat currencies. Billions of people around the world will benefit from the freedom to move money at lightning speed across borders, without the bankers and the bureaucrats controlling the process. As usage spreads the price of Bitcoin will increase. It is inevitable.
20/Dec/2013
[…] Recent discussion with the CEO of Greenbank […]