The New Exchange

It is the author’s belief that while research efforts may be directed with the congruent mixed method approach concentrating efforts on producing data from companies and customers using the TAM. Separating these two data sets enables the most appropriate techniques of data collection for each group. This allows for a time-tested TAM framework to be tested. Lastly, as the two data sets are drawn together the author believes that the richness of data analysed using methodical triangulation would provide for an interesting and insightful study.

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