Delivery and Collection Method

An electronic “delivery and collection” method Saunders et al. (1997).was deemed the most suitable choice of questionnaire as is influenced by a variety of factors stated below

• Characteristics of the respondents from which you wish to collect data- in the delivery and collection method users and companies of Bitcoin could be focused on to ensure a sample of a population who are familiar with the research field and the Internet.
• Importance of reaching a particular person as a respondent- using social media sites such as Twitter and the programme Tweet Deck ensured that the “delivery” part of this method was targeted to the most appropriate people. Tweet Deck allowed for the identification of Twitter users who posted “#Bitcoin”, these individuals were then approached with the Survey Monkey web address.
• Importance of respondents’ answers not been contaminated or distorted- Dillman (1978) commented on the contamination of responses to what the respondents believe to be more socially desirable answers. This aspect was addressed with the strategy of anonymisation of questionnaires to allow the respondents to answer freely.
• Size of sample you require for your analysis, taking into account the likely response rate- Hemsley-Brown and Oplatka (2010) rule of thumb of 100 participants as the minimum size to produce typical problem solving market research.

Using a delivery and collection method a pre-coded, standardised schedule was delivered to targeted individuals online with the utilisation of Twitter. The medium of Survey Monkey was used to reach a wide and varied community of Bitcoin users with the added benefit of reduced bias due to the textual representation of the questionnaire.

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