Using Yin’s (1994) guidelines for devising a research strategy an interview schedule was written to investigate the internal perspectives companies held regarding Bitcoin’s PU and PEOU along with exploring their companies’ customer offerings. Care was taken to meet the data quality concerns outlined by Saunders et al. (2009). Data from eight Bitcoin companies where collected and transcribed.
The foundations of the analysis techniques, frequency of mention and pattern matching were described in preparation for the next chapter to evaluate the data generated.
Next section: https://jl00282.wordpress.com/dissertation-part-2/companies-perspective/qualitative-findings-analysis-disscussion/
The New Exchange 